Coffee Consumption Trends
According to an article by Nick Brown, highlighting the coffee consumption Trends produced by the National Coffee association titled, '2017 US Coffee Drinking Trends Include More Gourmet, More Youth,' a younger generation of Americans prove to consume more coffee on a daily basis. Data produced from the National Coffee Association has shown that coffee consumption has increased over the past year. The National Coffee Association produced a news release titled, “Daily Coffee Consumption Up Sharply,” stated that 62% of Americans consume a coffee beverage on a day to day basis. Those aged 60 and above are in the age group with the highest consumption of coffee on a daily basis at 68%. There was also a trend of children ages 13-18 consuming coffee at a rate 6% higher than last year; reaching an astounding 37%.
Over the board, daily coffee consumption throughout all of the ages of the individuals studied (ages 13 and up) has increased, even if only by 2%. The percentage of individuals who had consumed an espresso beverage within the past year had an increase for 2017, shooting up 6%. This past year, the National Coffee Association also produced a new category of coffee drinks called, ‘Non-espresso based beverages.’ This included blended up/frozen drinks, nitrogen infused, and cold brew.